Standing still is
falling behind.
Most Southwest Florida businesses run on manual workarounds and disconnected tools. The right software and automation give you back time, clarity, and room to grow.
Software that doesn't fit
Off-the-shelf tools force you to work around their limits. Meanwhile, your competitors run on software built for exactly how they operate.
Manual work piling up
Every hour spent on repetitive tasks is an hour not spent growing. The businesses outpacing you have already automated that work away.
No one steering the tech
You know the right technology could move you faster. You just don't know where to start or who to trust. That's where we come in.
Complexity,
simplified.
Nuclear-trained discipline meets a decade of engineering leadership. That depth now works for your business.
One partner.
Everything you need.
Web & Mobile Apps
Custom client portals, dashboards, internal tools, and iOS/Android apps built around exactly how your business works. No templates, no compromises.
AI & Automation
Multi-step AI workflows, agentic pipelines, and LLM integrations that run complex work end to end, around the clock. The kind of system your competitors wish they had.
Tech Strategy & Advisory
A senior engineer in your corner for vendor decisions, build-vs-buy calls, and reviewing developer work. Engineering leadership without the full-time hire.
Professional Websites
Conversion-optimized business websites that work as hard as you do. Not a template. A real engineered presence built to compete and to be found.
Software worth using
Every build ships as a polished, production-grade product: dashboards that make decisions obvious, and apps your team actually wants to use.
Built for your
industry.
If your business has processes that slow you down, software that doesn't fit, or a gap technology could close, we should talk.
Healthcare & Medical
Patient portals, intake apps, scheduling systems, and workflow automation that keeps care moving.
Real Estate & Property
Client portals, lead automation, and property management apps that help you close deals faster.
Legal & Professional
Document automation, client dashboards, and AI tools that free your team to focus on billable work.
Hospitality & Tourism
Custom booking platforms, guest apps, and operations automation built around your season.
Construction & Trades
Field apps, project dashboards, and scheduling tools that keep crews moving and jobs on track.
Finance & Insurance
Client reporting platforms, compliance workflows, and automation that speeds up your back office.
Get results. Fast.
Discovery
A free 30-minute call. We learn what's slowing you down and where you want to go. No pitch.
Proposal
A clear scope, timeline, and milestone-based price. You know exactly what you're getting before anything begins.
Design
Wireframes and technical architecture, approved by you before a single line of code is written.
Build
Weekly check-ins, a shared tracker, and QA-tested delivery in phases. You're never in the dark.
Stay ahead
Ongoing support and iteration so your technology keeps pace as your business grows.
Pay per milestone.
Nothing upfront.
Every engagement is scoped upfront. You pay nothing until work is reviewed and approved.
Automation Quick Win
The lowest-risk way to start. We identify your highest-value automation and build it.
- Bottleneck discovery session
- One automation built and deployed
- Live in 30 days or less
- Team training and documentation
- 30-day post-launch support
AI Automation System
For businesses whose bottleneck is bigger than a single task. Full workflow architecture, built to run end to end without you touching it.
- Workflow design and architecture
- Agentic AI task pipelines
- Claude, OpenAI, and custom LLMs
- Document and data extraction
- CRM, ERP, and app integrations
- Monitoring and ongoing tuning
Business Web App
Custom web app, portal, or internal tool designed around how your business operates.
- 1. Discovery and scoping
- 2. UX wireframes and design
- 3. Full-stack build and QA
- 4. Launch, training, handoff
- 30-day post-launch support
Custom Platform or Mobile App
Full-scale software, mobile apps, and complex platforms built for a lasting competitive edge.
- Discovery, scoping, architecture
- UX/UI design and client approval
- Phased build with sign-offs
- iOS and Android, web, or both
- QA testing, launch, and training
- Ongoing support available
Tech Support Retainer
A senior engineer in your corner every month for tech questions, vendor decisions, and code reviews.
- Monthly advisory hours
- Vendor and tool recommendations
- Review developer work
- Honest build-vs-buy answers
- Priority response when urgent
- Hours roll over month to month
Development Partnership
Your outsourced engineering team. Dedicated monthly capacity to keep shipping new features.
- Dedicated monthly dev hours
- Monthly roadmap planning
- Continuous feature releases
- Bug fixes and security updates
- Direct Slack or Teams access
- Cancel anytime, 30 days notice
How milestone-based billing works
Every project is broken into clear phases with defined deliverables. You review and approve each phase before the next payment is due, so you are never paying for work you have not seen. Scope, timeline, and cost are agreed upfront. No surprises, no scope creep.
A decade of
real engineering work.
Senior engineering experience across the full stack, from early-stage startups to funded health tech companies serving millions of users.
Nuclear-Trained U.S. Navy Veteran
Operated nuclear propulsion systems, learning to simplify and run complex, high-stakes technology with zero margin for error. That discipline drives every project here.
BS Engineering Technology, Management Minor
Engineering principles plus management thinking. Able to speak both languages: the business problem and the technical solution.
First Tech Job: Naples Web & SEO Agency
Got my start in tech right here, building websites and digital strategy for Southwest Florida businesses. SWFL is not a new market. It is where this all began.
10+ Years: Developer, Manager, Director
Grew through engineering roles at funded health tech companies, building platforms now serving millions of patients nationwide.
A decade of engineering, now working for you.
That experience means I have already solved the hard problems your project will run into: scale, security, integrations, and the messy realities of software that people depend on every day. You get that judgment from day one.
Answers,
up front.
It depends on scope, but every engagement is priced upfront so there are no surprises. Automation projects start at $1,000, web apps typically run $5,000 to $20K, and larger platforms scale from there. You pay per milestone as work is approved, never all upfront.
Most clients have something live and running within 30 days of the first call. Larger platforms are delivered in phases, so you see working software early and often rather than waiting months for a big reveal.
We're based in Southwest Florida and love working with local businesses in Naples, Fort Myers, and Cape Coral. That said, most of our work happens remotely, and we partner with clients across the United States.
That's the norm, not the exception. The free discovery call exists to figure that out together. If you want to start small, the Automation Quick Win identifies your highest-value opportunity and delivers a working result for a flat fee, no big commitment required.
No. Payment is milestone-based: the project is broken into clear phases, and you approve and pay for each one as it's delivered. You pay nothing until work is reviewed and approved, which keeps your risk low and everyone accountable.
Yes, completely. Full source code and intellectual property transfer to you at the final milestone. No lock-in, no licensing fees, no proprietary platform holding your business hostage. If you ever want to bring the work in-house or hand it to another developer, you can, and we will help with the handoff.
You work directly with a senior engineer who has built and led software at national scale, without the overhead, account managers, or hand-offs of a large agency, and without the risk of a solo freelancer disappearing mid-project. Enterprise standards, focused on your business.
Ready to get
one step ahead?
Book a free 30-minute discovery call. No pitch, no pressure, just a clear picture of what's possible.
Interested in bringing Propel Innovation to your market?
We are building a network of qualified operators, experienced developers and engineering leaders who want to run their own practice using the Propel system, tools, and playbooks. If you are a technical professional looking to build something of your own, we would like to talk.